What we're about
At The Shady Co, we're making sun safety seriously fun. Sure, our oversized hats might earn you a few laughs, and our sun shirts might raise an eyebrow or two—but that’s exactly the point! We know we may look a little ridiculous sometimes, and honestly, we wear it with pride and embrace our health forward approach.
While we don't take ourselves too seriously, we take sun protection very seriously. Our goal is to make staying sun-safe approachable, playful, and easy that you'll never think twice about rocking that big hat or sun shirt at the beach, on the sports field, or out in the Hamptons.
Skin cancer is no joke—nearly 1 in 5 Americans will develop skin cancer in their lifetime, and melanoma is increasingly common, especially among young adults. Yet, skin cancer is highly preventable. Simply choosing to wear sun-safe apparel can significantly reduce your risk.
Every playful, protective purchase at The Shady Co helps fund melanoma research and community sunscreen initiatives. So go ahead—embrace your inner shady. It just might save your skin.!
MEET THE FOUNDER & CEO
Hey, I'm Katie!
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Designed and made in New York City for wherever the sun is great
Throwing shade since 2025. All Rights Reserved.